When people ask me: \u201cWhat\u2019s the best thing about the AI hype?\u201d Sometimes I joke and say that it means I don\u2019t have to talk about Digital Transformation anymore\u2026unfortunately the truth is rather the opposite.<\/p>\n\n\n\n
Communication Service Providers and Infrastructure players that have embraced Digital Transformation are now reaping the benefits of AI, but what exactly is Digital Transformation, and how has it paved the way for AI? Let\u2019s dive in.<\/p>\n\n\n\n
Digital transformation is all about integrating digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It\u2019s not just about adopting new technologies; it\u2019s about a cultural shift that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. <\/p>\n\n\n\n
Think about it: CSPs that have successfully undergone digital transformation have streamlined their operations, improved customer experiences, and gained valuable insights from data. This transformation has laid the groundwork for AI to thrive, because AI needs data, lots of it, preferably structured. <\/p>\n\n\n\n
The COVID-19 pandemic has undeniably accelerated the pace of digital transformation for CSPs. As organizations scrambled to adapt to new ways of working and serving customers, the need for robust digital infrastructure became more apparent than ever. Telecommunications companies, in particular, have seen a surge in demand for digital services, as remote work, e-learning, and online communication have become the norm. This surge has further highlighted the importance of digital agility and the ability to leverage AI to meet changing customer needs quickly and efficiently. The pandemic has not only pushed CSPs to accelerate their digital transformation journey but also to innovate at a faster pace, ensuring they remain competitive in a rapidly evolving digital landscape. <\/p>\n\n\n\n
AI is transforming industries across the board. From predictive analytics to chatbots, AI is helping businesses make smarter decisions, automate processes, and provide personalized experiences to customers. <\/p>\n\n\n\n
But here\u2019s the catch: AI relies heavily on data. And not just any data, but clean, well-organized, and accessible data. This is where digital transformation comes into play. CSPs that have invested in digital transformation have the infrastructure in place to collect, store, and analyze data effectively. This data is the fuel that powers AI. <\/p>\n\n\n\n
Now, let\u2019s talk about the flip side. What happens to CSPs that haven\u2019t embraced digital transformation? Well, they\u2019re at a significant disadvantage in the AI race. Without a solid digital foundation, these companies struggle to harness the power of AI. Their data is often siloed, outdated, or simply unusable. How many of us are still stuck with multiple billing systems and multiple customer care and order management systems for each LoB (line of business), all of them in silos without any intelligence drawn across them? <\/p>\n\n\n\n
Imagine trying to build a high-tech skyscraper on a shaky foundation. It\u2019s not going to work, right? The same goes for AI. Without digital transformation, companies lack the necessary infrastructure to support AI initiatives. This means they miss out on the efficiency gains, cost savings, and competitive edge that AI offers. This is the most common reason enterprises fail in their AI adoption. According to Gartner, more than 80% of enterprises are struggling with lack of quality of data quantity or quality. <\/p>\n\n\n\n
Companies like Amazon and Netflix have successfully undergone digital transformation and are now leveraging AI to enhance their services. Amazon uses AI for everything from personalized recommendations to optimizing its supply chain. Netflix uses AI to analyze viewer preferences and recommend content that keeps users hooked. <\/p>\n\n\n\n
On the other hand, companies that have been slow to adopt digital transformation are struggling. Traditional retailers, for example, have faced significant challenges in competing with e-commerce giants. Without the ability to leverage AI for personalized marketing and inventory management, they\u2019re losing ground. <\/p>\n\n\n\n
With its flagship product IFS Cloud, IFS offers a single platform with a consistent data layer, enabling all data to be clean, well-organized, and accessible. IFS also applies \u201cIndustrial AI\u201d, which means that AI is embedded into the applications where and when it makes sense. This also means that the AI evolves with the product and the AI governance needed is embedded. This is a superior way to use AI to accelerate your business because AI is applied in a way that makes sense to you as CSP and that clearly benefit your operations. You can say that IFS do not only help you with the AI but also the digital transformation journey. All in a symbiotic way. <\/p>\n\n\n\n
So, what\u2019s the takeaway here? If your company hasn\u2019t started its digital transformation journey, now is the time. Embrace change, invest in technology, and build a culture that values innovation. By doing so, you\u2019ll be well-positioned to take advantage of AI and stay ahead in the competitive landscape. Don\u2019t go the other way around and start with AI only to realize that your data foundation is too weak, so the AI investment ends up being costly and not gaining the efficiencies you hoped for. <\/p>\n\n\n\n
Remember, digital transformation is not a one-time project; it\u2019s an ongoing process. Stay curious, keep experimenting, and don\u2019t be afraid to fail. The future belongs to those who are willing to adapt and evolve. <\/p>\n\n\n\n
SOURCE: Markus Persson<\/a>. (2024, Sep 2).\u00a0HOW DIGITAL TRANSFORMATION HAS PAVED THE WAY FOR AI IN TELECOMMUNICATIONS.<\/em>\u00a0IFS Blog.\u00a0https:\/\/blog.ifs.com\/2024\/09\/how-digital-transformation-has-paved-the-way-for-ai-in-telecommunications\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" When people ask me: \u201cWhat\u2019s the best thing about the AI hype?\u201d Sometimes I joke and say that it means I don\u2019t have to talk about Digital Transformation anymore\u2026unfortunately the truth is rather the opposite. Communication Service Providers and Infrastructure players that have embraced Digital Transformation are now reaping the benefits of AI, but what<\/p>\n","protected":false},"author":1,"featured_media":3745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/posts\/3749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/comments?post=3749"}],"version-history":[{"count":2,"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/posts\/3749\/revisions"}],"predecessor-version":[{"id":3752,"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/posts\/3749\/revisions\/3752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/media\/3745"}],"wp:attachment":[{"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/media?parent=3749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/categories?post=3749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/track.com.tr\/en\/wp-json\/wp\/v2\/tags?post=3749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}