- Use relevant examples
- Show your awareness of the audience
- Highlight your collaboration skills
- Showcase your creativity and innovation
- Emphasize your professionalism and ethics
1. Use relevant examples
One of the best ways to show your experience with corporate communication is to use specific and relevant examples from your previous or current roles. For instance, you can mention how you wrote a press release, designed a presentation, or conducted a survey that contributed to the corporate communication strategy of your organization. You can also highlight the results and feedback that you received from your communication efforts. Make sure to use the STAR method (Situation, Task, Action, Result) to structure your examples and show your skills in action.
2. Show your awareness of the audience
Another important aspect of corporate communication is to understand the needs, preferences, and expectations of your audience. Whether you are communicating with internal or external stakeholders, you need to tailor your message and tone accordingly. For example, you can demonstrate your awareness of the audience by explaining how you adapted your communication style to different cultures, levels, or sectors. You can also show how you used different channels and formats to reach your audience effectively, such as email, social media, video, or webinars.
3. Highlight your collaboration skills
Corporate communication is not a solo activity. It requires working with others, such as managers, colleagues, clients, or partners, to achieve common goals. Therefore, you need to highlight your collaboration skills and show how you communicated with others in a respectful, constructive, and supportive way. For example, you can describe how you participated in or led a team project that involved corporate communication tasks, such as brainstorming, planning, executing, or evaluating. You can also mention how you gave or received feedback, resolved conflicts, or negotiated outcomes.
4. Showcase your creativity and innovation
Corporate communication is also a creative and innovative skill. It involves finding new and effective ways to communicate the value proposition, vision, and mission of an organization. Therefore, you need to showcase your creativity and innovation and show how you used them to enhance your corporate communication projects. For example, you can share how you came up with a catchy slogan, a compelling story, or a unique design that captured the attention and interest of your audience. You can also demonstrate how you used data, analytics, or tools to measure and improve your communication performance.
5. Emphasize your professionalism and ethics
Finally, corporate communication is a professional and ethical skill. It involves following the standards, policies, and guidelines of an organization and respecting the rights, privacy, and dignity of your audience. Therefore, you need to emphasize your professionalism and ethics and show how you applied them to your corporate communication practice. For example, you can show how you maintained confidentiality, accuracy, and transparency in your communication activities. You can also explain how you handled sensitive, controversial, or challenging situations with integrity and responsibility.
SOURCE: https://www.linkedin.com/advice/3/how-can-you-demonstrate-your-experience-corporate-2xmac
