- Define your brand identity
- Communicate your brand identity
- Involve your employees in your brand identity
- Empower your employees to be brand ambassadors
- Monitor and measure your brand identity
- Update and evolve your brand identity
1. Define your brand identity
The first step to use corporate branding to engage your employees and increase their productivity is to define your brand identity. Your brand identity is the set of attributes, characteristics, and messages that distinguish your business from others and communicate your value proposition to your customers and stakeholders. Your brand identity should reflect your vision, mission, values, goals, and personality. To define your brand identity, you can use tools such as a brand audit, a brand strategy, a brand story, and a brand voice.
2. Communicate your brand identity
The next step to use corporate branding to engage your employees and increase their productivity is to communicate your brand identity. You need to make sure that your employees understand and embrace your brand identity and how it relates to their roles and responsibilities. You can communicate your brand identity through various channels, such as your website, social media, newsletters, presentations, events, and training. You can also use visual elements, such as logos, colors, fonts, and images, to reinforce your brand identity and create a consistent and memorable impression.
3. Involve your employees in your brand identity
The third step to use corporate branding to engage your employees and increase their productivity is to involve them in your brand identity. You can do this by soliciting their feedback, ideas, and suggestions on how to improve your brand identity and how to align it with your business objectives and customer needs. You can also recognize and reward your employees for their contributions and achievements that reflect your brand identity and values. By involving your employees in your brand identity, you can increase their engagement, loyalty, and motivation.
4. Empower your employees to be brand ambassadors
The fourth step to use corporate branding to engage your employees and increase their productivity is to empower them to be brand ambassadors. Brand ambassadors are employees who represent and promote your brand to your customers, partners, and the public. They can help you build trust, credibility, and awareness for your brand and generate positive word-of-mouth. To empower your employees to be brand ambassadors, you can provide them with the necessary tools, resources, and training to communicate your brand identity and value proposition effectively. You can also encourage them to share their stories, experiences, and testimonials on your website, social media, and other platforms.
5. Monitor and measure your brand identity
The fifth step to use corporate branding to engage your employees and increase their productivity is to monitor and measure your brand identity. You need to track and evaluate how your brand identity is perceived and received by your employees, customers, and the market. You can use metrics such as brand awareness, brand loyalty, brand reputation, brand equity, and employee satisfaction to measure your brand identity performance. You can also use feedback surveys, interviews, focus groups, and online reviews to collect qualitative data and insights. By monitoring and measuring your brand identity, you can identify your strengths, weaknesses, opportunities, and threats and make adjustments accordingly.
6. Update and evolve your brand identity
The sixth and final step to use corporate branding to engage your employees and increase their productivity is to update and evolve your brand identity. Your brand identity is not static, but dynamic and responsive to the changing needs and expectations of your employees, customers, and the market. You need to keep your brand identity relevant, fresh, and innovative by incorporating new trends, technologies, and best practices. You can also use rebranding, repositioning, or refreshing strategies to revamp your brand identity and create a new impact and appeal.
SOURCE: https://www.linkedin.com/advice/1/how-can-you-use-corporate-branding-engage-jxa2e.
